The Best Platforms to Sell Your Handmade Products

Selling handmade products has become more accessible than ever, thanks to a variety of online platforms designed for artisans. Whether you’re starting out or looking to expand, choosing the right platform can help you reach a broader audience and grow your business. Here’s a guide to the best platforms for selling your handmade items, taking into account factors like fees, ease of use, user base, and product suitability.

1. Etsy

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Why It’s Popular: Etsy is a go-to platform for selling handmade, vintage, and artisan products. With millions of active users, Etsy offers an expansive marketplace where you can reach a ready-made audience eager for unique handmade items.
Key Features:

• Ease of Use: Simple setup and product listing process, perfect for beginners.
• Built-In Audience: Access to a large community of buyers specifically looking for handmade and vintage goods.
• Search Visibility: Etsy’s robust search features and SEO tools help increase product visibility.
  Fees: Listing fee of $0.20 per item, transaction fee of 6.5%, plus payment processing fees.
  Ideal For: Sellers offering handmade jewelry, clothing, home décor, art, and gifts.

2. Shopify

Keywords: Shopify for handmade, eCommerce for artisans, building a shop on Shopify, sell handmade online
Why It’s Popular: Shopify is an eCommerce platform that gives artisans full control over their online store. Unlike Etsy, Shopify allows you to create a unique online presence and offers the tools needed to scale your business.
Key Features:

• Full Control: Customizable themes and plugins to match your brand.
• Multiple Sales Channels: Integrates with social media, Amazon, and eBay for multi-channel selling.
• Scalability: Flexible pricing plans to grow with your business.
  Fees: Monthly subscription starting at $29/month, plus transaction fees for third-party payment processors.
  Ideal For: Artisans wanting complete control over their branding and customer experience, especially those planning to scale.

3. Amazon Handmade

Keywords: Amazon Handmade, selling handmade on Amazon, handmade crafts on Amazon, Amazon for artisans
Why It’s Popular: Amazon Handmade provides access to Amazon’s vast global audience, allowing artisans to sell products on a specialized platform with all the benefits of Amazon’s shipping and fulfillment services.
Key Features:

• Global Reach: Exposure to millions of customers worldwide.
• Prime Eligibility: Fulfillment by Amazon (FBA) lets you offer Prime shipping.
• Trusted Platform: Amazon’s established reputation ensures customer trust.
  Fees: No listing fees, but a 15% referral fee per sale and a $39.99/month subscription fee for professional selling.
  Ideal For: Sellers looking for wide exposure and those who want to leverage Amazon’s fulfillment services.

4. Big Cartel

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Why It’s Popular: Big Cartel is an easy-to-use platform ideal for small-scale artisans and artists. With simple tools and affordable pricing, it’s perfect for makers wanting a minimalist shop without the complexity of larger platforms.
Key Features:

• Affordability: Free plan for up to five products; paid plans starting at $9.99/month.
• Ease of Setup: User-friendly with no eCommerce experience required.
• Customization: Customizable themes for a personal touch.
  Fees: Free plan for up to five products; paid plans start at $9.99/month. No transaction fees beyond payment processing.
  Ideal For: Small-scale artisans, artists, and makers who need a straightforward platform.

5. Folksy

Keywords: Folksy UK handmade, British handmade marketplace, sell crafts on Folksy, UK artisans
Why It’s Popular: Folksy is a UK-based marketplace specifically for handmade goods, making it a great choice for British artisans looking to sell locally or in the UK market.
Key Features:

• Niche Audience: Focused on UK buyers and sellers.
• Support for Makers: Strong community and focus on supporting independent makers.
• Simple Setup: Easy to use with an intuitive interface.
  Fees: £0.15 per listing, 6% commission on sales, plus payment processing fees. Option for unlimited listings at £5/month.
  Ideal For: UK-based artisans looking to sell locally and connect with the UK market.

6. Zibbet

Keywords: Zibbet handmade marketplace, multi-channel selling, sell on Zibbet, Zibbet for makers
Why It’s Popular: Zibbet allows artisans to manage multiple storefronts in one place, making it easier to sell on platforms like Etsy, eBay, and Zibbet’s own marketplace.
Key Features:

• Multi-Channel Management: Sync your listings across platforms.
• Low Fees: No listing or transaction fees on Zibbet’s marketplace.
• Customizable Store: Simple layout with customizable design options.
  Fees: $5/month per sales channel.
  Ideal For: Artisans who want to sell across multiple platforms and streamline their operations.

7. Madeit

Keywords: Madeit handmade Australia, Australian handmade marketplace, sell crafts in Australia, Madeit for artisans
Why It’s Popular: Madeit is Australia’s largest handmade marketplace, catering to local artisans. It’s ideal for artisans who want to target Australian buyers and reach a more curated audience.
Key Features:

• Local Focus: Dedicated to Australian buyers and sellers.
• Support for Small Makers: Tools and support to help artisans grow.
• Curated Marketplace: Focus on high-quality, unique handmade products.
  Fees: Monthly subscription starting at AUD $5/month and a 4% commission on sales.
  Ideal For: Australian artisans seeking to reach local buyers.

Conclusion

Choosing the right platform depends on your business goals and the level of control you want over your store. Whether you prefer a large marketplace like Etsy or Amazon Handmade, or a customizable option like Shopify or Big Cartel, each platform has its unique strengths to help you grow your handmade business. By selecting the right platform, you can increase your visibility, connect with customers, and take your handmade business to the next level.